Real Marketing Campaigns. Verifiable Portfolio Proof.
Employers and freelance clients do not hire certificates; they hire verifiable proof of competence. Complete 4 comprehensive capstone briefs that showcase your end-to-end digital marketing execution.
The 4 Capstones You Complete Before Graduation
Each capstone challenges you to solve a distinct growth problem using modern ad dashboards, SEO tools, and Generative AI workflows.
Multi-Channel D2C E-Commerce Campaign & Creative Matrix
A lifestyle e-commerce brand wants to launch a new product collection across India with a test budget. Design audience personas, generate AI visual ad creatives, launch Meta and Google PMax campaigns, and optimize for Target ROAS.
- Customer persona sheet and benefit-driven messaging matrix
- Suite of 6 ad creatives (1:1 and 9:16) generated with Midjourney and Canva
- Meta CBO campaign structure with cold broad and custom audience ad sets
- Live ROAS and CPA performance report with budget scaling recommendations
End-to-End Technical SEO, Content Architecture & GEO Audit
A regional service platform is losing organic traffic and failing to appear in Google AI Overviews. Conduct a complete technical audit, resolve crawl traps, map keyword clusters, implement Schema.org JSON-LD, and optimize for AI search citations.
- Technical SEO crawler audit diagnosing 404s, redirect chains, and missing canonicals
- Keyword research map clustering 150 keywords into topic pillars
- Valid JSON-LD schema bundle (Organization, Course, LocalBusiness, FAQPage)
- Generative Engine Optimization (GEO) content overhaul for target query terms
Automated Inbound Lead Gen & Make.com CRM Pipeline
A high-ticket service agency generates 200+ leads weekly from Google Search and Meta Ads but loses 40% due to slow sales response times. Build an automated lead pipeline routing leads instantly into CRM with WhatsApp and email confirmation.
- Visual Make.com automation scenario parsing web form webhook payloads
- HubSpot CRM pipeline configuration with customized deal stages and properties
- Instant automated WhatsApp confirmation message trigger
- 4-stage automated email drip sequence tailored to lead interest
Full-Funnel GTM Conversion Tracking & Looker Studio Dashboard
A multi-channel marketing team has disconnected analytics and lacks visibility into blended CPA across channels. Configure complete GTM tracking for form submissions and phone calls, link GA4, and build an automated executive dashboard.
- GTM container with custom form submission, WhatsApp click, and call click triggers
- GA4 custom event setup with verified parameters in DebugView
- One-page Executive Looker Studio Dashboard blending Meta, Google, and organic data
- CRO heuristic review using heatmaps to diagnose mobile user friction points
How Your Portfolio Is Built Step-by-Step
Our mentorship model ensures you do not just follow tutorials, but learn to make strategic marketing decisions.
Agency Brief & Persona Formulation
Each capstone begins with a comprehensive, industry-standard client brief outlining target audience segments, competitive benchmarks, and budget constraints.
Hands-On Tool Execution
Students deploy the tools learned in class: configuring Meta Ads Manager pixels, crawling sites with Screaming Frog, generating ad imagery in Midjourney, or wiring Make.com scenarios.
Mentor Screen Audits & Debugging
Before final presentation, senior instructors audit student ad sets, review keyword clusters, and inspect webhook JSON payloads to debug real errors.
Client-Ready Portfolio Delivery
Students export professional deliverables (PDF audit docs, Looker Studio dashboards, ad campaign spreadsheets) ready to present during interviews or freelance pitches.
Graduate with Client-Ready Proof of Your Marketing Skills
Join an upcoming online or Gurugram classroom batch. Start working on real ad budgets, SEO audits, and AI workflows under senior mentor guidance.