Who is eligible to join the Digital Marketing with AI program at SSSAM Academy?

Anyone with basic computer literacy and internet familiarity can join. The program is ideal for college students, recent graduates, working marketing professionals seeking AI upskilling, and business owners looking to scale their own growth funnels. Prior coding or marketing experience is not required.

Do I need a technical or coding background to learn this curriculum?

No. The digital marketing tools, generative AI models, advertising dashboards, and marketing automations taught in this course (such as ChatGPT, Google Ads, Meta Ads, and Make.com) utilize modern visual and no-code interfaces. You do not need any programming background.

Which specific AI tools and platforms are taught in the course?

You will learn hands-on workflows with ChatGPT Plus (prompt frameworks & custom GPTs), Claude 3.5 Sonnet (copywriting & synthesis), Perplexity AI (market research & GEO), Midjourney v6 (commercial ad imagery), Canva Magic Studio, and Make.com (automation pipelines).

What is Generative Engine Optimization (GEO) and why is it included?

Generative Engine Optimization (GEO) is the practice of optimizing content so that AI-powered search engines (like Google AI Overviews, SearchGPT, and Perplexity) discover, understand, and cite your business in their synthesized answers. We teach GEO alongside traditional SEO so your search visibility remains future-ready.

What is the difference between Live Online and Classroom training in Gurugram?

The curriculum, tools, capstone projects, and mentor support are identical. Live Online classes are delivered via interactive video conference for learners across India with full session recordings. Classroom training is conducted in-person at our Sector 14 Gurugram academy with dedicated physical lab workstations and face-to-face mentorship.

Where is the SSSAM Academy offline classroom located in Gurugram?

Our physical training center is located at M24 Ground Floor, Old DLF, Sector 14, Gurugram, Haryana - 122001. It is a 2-minute walk from Sector 14 Main Market and approximately 10 minutes from both MG Road and IFFCO Chowk Metro Stations.

If I miss a live online or classroom session, how do I catch up?

All live online sessions are recorded and made available to enrolled students within 24 hours. For classroom students in Gurugram, backup doubt-clearing sessions with lab mentors are scheduled during weekdays.

Will I work on real campaigns with actual ad budgets?

Yes. Our curriculum emphasizes hands-on execution. You will set up live campaign structures in Google Ads and Meta Ads Manager, test real ad creatives generated with AI, and track performance using GA4 and GTM rather than relying on theoretical simulations.

What capstone projects will I complete before finishing?

You will complete 4 comprehensive projects: a multi-channel D2C e-commerce campaign, an end-to-end technical SEO & GEO audit, an automated inbound lead-routing pipeline using Make.com and HubSpot CRM, and a full GTM/GA4 conversion tracking setup with Looker Studio dashboards.

How do I attend a Free Demo Class before enrolling?

You can register using the "Book a Free Demo" form on our website or by contacting our admissions team on WhatsApp (+91 92170 31899). You will receive an invitation to attend an upcoming live online masterclass or visit our Sector 14 Gurugram center for a classroom demo session.

What are the course fee payment options?

We offer flexible fee payment schedules including installment options and zero-cost EMI plans with partner financial providers. Detailed fee breakdowns are provided during your demo session or admissions counseling call.

What career support does SSSAM Academy provide?

We provide portfolio building guidance, resume restructuring highlighting live campaign metrics and AI tools, LinkedIn profile optimization, and mock technical/campaign interview sessions. We do not make deceptive claims of guaranteed placements; our focus is on building genuine competence that employers value.

Live Online • Pan-India Cohorts15 Modules • 18 AI Tools24/7 Recording Access

Live Online Digital Marketing Course with AI. Learn from Anywhere in India.

Join live interactive cohorts led by senior performance marketing practitioners. Master AI prompt engineering, Google & Meta Ads, GEO search optimization, and Make.com automations from your laptop.

Book Free Online Demo Class →View 15-Module Syllabus →Chat on WhatsApp

2-Way Live Video

Interactive sessions with instant doubt clearing

18 AI Marketing Tools

Prompt engineering & no-code automation

4 Live Capstones

Real ad campaigns & technical SEO audits

Recorded Vault

HD recordings available within 24 hours

Targeted Upskilling

Designed for Ambitious Learners Across India

Whether you are beginning your marketing journey or expanding into performance marketing and Generative AI, this program delivers practical capabilities.

🎓Get Career-Ready from Home

College Students & Recent Graduates

Graduate with demonstrable live campaign experience, Google & Meta ad setups, and AI skills without needing to relocate to expensive tier-1 cities.

Key Outcome:Portfolio with 4 live capstone projects

💼Upskill on Weekends or Evenings

Working Professionals & Career Switchers

Transition into high-paying digital marketing & growth roles without interrupting your day job, with dedicated weekend and weekday evening cohorts.

Key Outcome:Flexible evening & weekend live classes

🚀Scale Your Own Brand Profitable

Business Owners & D2C Founders

Stop burning money on third-party agencies. Learn how to craft high-converting ad hooks with AI, manage your own Meta ad accounts, and automate lead qualification.

Key Outcome:Hands-on live ROAS and campaign optimization

🌐Pitch High-Ticket Retainers

Freelancers & Independent Consultants

Differentiate your services by offering AI-assisted content pipelines, Generative Engine Optimization (GEO), and automated CRM workflows to international clients.

Key Outcome:Offer cutting-edge AI marketing services

Virtual Classroom Experience

How Live Online Training Operates at SSSAM Academy

Built to replicate the interactivity and accountability of an in-person workshop through high-engagement live sessions and direct mentor access.

🎥

100% Two-Way Interactive Video

Never get stuck watching passive, pre-recorded video lectures. Classes are conducted live with two-way audio, live chat, and instant real-time doubt clearing.

💻

Cloud-Based AI Workflows & Screen Shares

Instructors share their live screens to build prompt libraries, configure Meta Business Manager pixels, and assemble Make.com scenarios step-by-step.

📼

24-Hour Recording Vault Access

Every live session is recorded in HD and uploaded to your student portal within 24 hours. Revisit complex ad optimizations or technical setups whenever needed.

💬

Dedicated Mentor Support Channels

Get rapid support between classes on our student Slack and WhatsApp channels. Submit your ad copy, campaign setups, and keyword clusters for direct mentor feedback.

Flexible Timings

Upcoming Live Online Cohorts

Choose between weekend masterclass batches or weekday evening batches designed for working professionals and university students.

Weekend CohortCode: OL-WKD-2026

Saturday & Sunday

11:00 AM – 2:00 PM IST

Status:Enrolling

Cohort Size:Limited Seats for Interactive Quality

Upcoming Weekend Batch (Inquire for Dates)

Reserve Online Seat

Weekday CohortCode: OL-EVN-2026

Tuesday & Thursday

8:00 PM – 10:00 PM IST

Status:Enrolling

Cohort Size:Evening Professional Cohort

Upcoming Evening Weekday Batch (Inquire for Dates)

Reserve Online Seat

Full Syllabus Breakdown

Complete 15-Module Digital Marketing & AI Curriculum

Explore the curriculum delivered step-by-step through live video sessions, virtual labs, and guided campaign assignments.

Showing 15 In-Depth Practical Modules

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Establishes core digital marketing architecture. Learn customer acquisition costs (CAC), lifetime value (LTV), marketing funnel stages (TOFU, MOFU, BOFU), and brand positioning principles before touching ad tools.

Tools Practiced:MiroGoogle DocsNotion

Module Lessons & Hands-on Labs:

The Digital Marketing Ecosystem & Consumer Journey

How modern buyers search, compare, evaluate, and purchase across digital channels.

Exercise: Draft a complete customer persona matrix for a B2B SaaS and an Indian D2C brand.

Funnel Economics & Marketing Metrics

Understanding CTR, CPC, CPM, CPA, conversion rates, and return on ad spend.

Exercise: Calculate break-even ROAS and customer lifetime value using a campaign spreadsheet.

Practical Takeaway: A complete customer avatar and full-funnel strategy blueprint ready for campaign execution.

Demystifies Generative AI for marketers. Master prompt engineering frameworks (Persona, Task, Context, Exemplar, Format), context window management, custom GPTs, and multi-model workflow orchestration.

Tools Practiced:ChatGPT PlusClaude 3.5 SonnetPerplexity AIGoogle Gemini

Module Lessons & Hands-on Labs:

Core Prompt Engineering Frameworks for Marketers

Role-based prompting, few-shot examples, chain-of-thought, and iterative prompt refinement.

Exercise: Write reusable prompt templates for market research, ad hooks, and competitor counter-arguments.

Custom GPTs & Research Automation

Building custom assistants with tailored system instructions and uploaded brand guidelines.

Exercise: Build a custom Brand Voice GPT trained on specific product guidelines.

Practical Takeaway: A personal library of verified marketing prompts and a dedicated Custom GPT for automated campaign drafting.

Hands-On Software

18 Tools & AI Models Practiced Online

Master the exact tools top agencies and high-growth startups use for search ranking, paid advertising, and marketing automation.

Generative AI & LLMs

ChatGPT Plus (GPT-4o)

Advanced prompt engineering, market research, custom GPT creation, and multi-channel copywriting.

Practical Role:Strategic marketing co-pilot, campaign brainstorming, and persona modeling.

Generative AI & LLMs

Claude 3.5 Sonnet

Nuanced long-form copy, high-conversion landing page messaging, and structured competitive analysis.

Practical Role:Editorial copywriting, tone-of-voice training, and document synthesis.

Generative AI & LLMs

Perplexity AI

Real-time conversational search engine for instant competitor intelligence, citations, and market data.

Practical Role:Market intelligence, real-time citation analysis, and GEO research.

Generative AI & LLMs

Google Gemini

Multimodal AI research, Google Workspace integrations, and search trend analysis.

Practical Role:Multi-modal research, data structuring, and ad copy variation.

SEO & Search Intelligence

Google Search Console

Official Google indexing performance, crawl error diagnostics, click metrics, and search queries.

Practical Role:Technical SEO monitoring, query indexing, and Core Web Vitals checks.

SEO & Search Intelligence

Screaming Frog SEO Spider

Desktop website crawler to diagnose broken links, redirect chains, duplicate tags, and missing schema.

Practical Role:Technical website architecture audits and crawl depth analysis.

SEO & Search Intelligence

Semrush

Competitive search research, keyword gap analysis, backlink audits, and position tracking.

Practical Role:Keyword discovery, competitor benchmarking, and SERP feature mapping.

Paid Search & Social Advertising

Google Ads Manager

Search, Display, YouTube, and Performance Max ad management with Smart Bidding optimization.

Practical Role:High-intent search capture, shopping campaigns, and automated bidding.

Paid Search & Social Advertising

Meta Ads Manager

Facebook and Instagram ad campaigns, Advantage+ shopping, dynamic creative testing, and custom audiences.

Practical Role:Top-of-funnel discovery, dynamic creative testing, and retargeting.

Creative AI & Visual Strategy

Midjourney v6

State-of-the-art AI image generation for commercial product mockups, advertising scenes, and branding.

Practical Role:High-converting ad creative imagery and brand asset generation.

Creative AI & Visual Strategy

Canva Pro with Magic Studio

Ad creative composition, conversion badges, social carousels, and typography overlay formatting.

Practical Role:Rapid banner layout production and multi-format resizing.

Automation, CRM & Email

Make.com (Integromat)

Visual no-code automation orchestrating multi-step workflows between forms, webhooks, CRMs, and email.

Practical Role:Automated lead dispatch, webhook routing, and multi-app sync.

Automation, CRM & Email

HubSpot CRM

Inbound lead pipelines, deal tracking, contact segmentation, and sales enablement workflows.

Practical Role:Lead pipeline management and sales conversion tracking.

Automation, CRM & Email

Mailchimp / Klaviyo

Automated email drip sequences, newsletter broadcasts, list hygiene, and open rate optimization.

Practical Role:Email nurture sequences and lifecycle marketing.

Analytics, Tracking & CRO

Google Analytics 4 (GA4)

Event-driven web analytics, user journey tracking, custom conversion events, and funnel exploration.

Practical Role:Traffic source attribution and user engagement measurement.

Analytics, Tracking & CRO

Google Tag Manager (GTM)

Container management for website tracking tags, custom DataLayer pushes, and pixel triggers.

Practical Role:Deploying Meta Pixel, Google Ads conversion tags, and custom click tracking.

Analytics, Tracking & CRO

Google Looker Studio

Interactive visual client reporting dashboards connecting GA4, Google Ads, and Meta Ads data.

Practical Role:Executive marketing reporting and cross-channel ROAS visualization.

Analytics, Tracking & CRO

Microsoft Clarity / Hotjar

Heatmaps, click maps, and visitor session recordings for conversion rate optimization audits.

Practical Role:Landing page user friction analysis and form abandonment diagnostics.

Verifiable Case Studies

4 Capstone Campaigns You Complete Remotely

Build an impressive digital marketing portfolio with live campaigns, technical audits, and data attribution dashboards.

Capstone 01

E-Commerce / Consumer GoodsIntermediate

Multi-Channel D2C E-Commerce Campaign & Creative Matrix

A lifestyle e-commerce brand wants to launch a new product collection across India with a test budget. Design audience personas, generate AI visual ad creatives, launch Meta and Google PMax campaigns, and optimize for Target ROAS.

Tools Implemented:

Meta Ads ManagerGoogle AdsMidjourney v6Canva AIGA4

Project Deliverables for Portfolio:

Customer persona sheet and benefit-driven messaging matrix
Suite of 6 ad creatives (1:1 and 9:16) generated with Midjourney and Canva
Meta CBO campaign structure with cold broad and custom audience ad sets
Live ROAS and CPA performance report with budget scaling recommendations

Capstone 02

B2B Services / EducationAdvanced

End-to-End Technical SEO, Content Architecture & GEO Audit

A regional service platform is losing organic traffic and failing to appear in Google AI Overviews. Conduct a complete technical audit, resolve crawl traps, map keyword clusters, implement Schema.org JSON-LD, and optimize for AI search citations.

Tools Implemented:

Google Search ConsoleScreaming FrogSemrushSchema.orgPerplexity

Project Deliverables for Portfolio:

Technical SEO crawler audit diagnosing 404s, redirect chains, and missing canonicals
Keyword research map clustering 150 keywords into topic pillars
Valid JSON-LD schema bundle (Organization, Course, LocalBusiness, FAQPage)
Generative Engine Optimization (GEO) content overhaul for target query terms

Capstone 03

Professional Services / Real EstateIntermediate

Automated Inbound Lead Gen & Make.com CRM Pipeline

A high-ticket service agency generates 200+ leads weekly from Google Search and Meta Ads but loses 40% due to slow sales response times. Build an automated lead pipeline routing leads instantly into CRM with WhatsApp and email confirmation.

Tools Implemented:

Make.comHubSpot CRMGoogle SheetsMailchimpChatGPT

Project Deliverables for Portfolio:

Visual Make.com automation scenario parsing web form webhook payloads
HubSpot CRM pipeline configuration with customized deal stages and properties
Instant automated WhatsApp confirmation message trigger
4-stage automated email drip sequence tailored to lead interest

Capstone 04

SaaS / Multi-Channel BrandAdvanced

Full-Funnel GTM Conversion Tracking & Looker Studio Dashboard

A multi-channel marketing team has disconnected analytics and lacks visibility into blended CPA across channels. Configure complete GTM tracking for form submissions and phone calls, link GA4, and build an automated executive dashboard.

Tools Implemented:

Google Tag ManagerGoogle Analytics 4Looker StudioMicrosoft Clarity

Project Deliverables for Portfolio:

GTM container with custom form submission, WhatsApp click, and call click triggers
GA4 custom event setup with verified parameters in DebugView
One-page Executive Looker Studio Dashboard blending Meta, Google, and organic data
CRO heuristic review using heatmaps to diagnose mobile user friction points

Online Learner Support

Frequently Asked Questions About Live Online Training

Answers regarding live session recordings, system requirements, doubt-clearing sessions, and cohort schedules.

Live Online Masterclass

Experience an Interactive Live Online Session

Join a live 60-minute trial masterclass from home. See how our instructors share screen workflows, demonstrate AI prompt frameworks, and answer student questions in real time.

✓Connect live from anywhere in India via browser or Zoom
✓See real ad managers and Generative AI prompt demonstrations
✓Direct 2-way Q&A with the senior mentor
✓Zero cost, zero obligation to enroll

Physical Classroom AlternativeSector 14, Gurugram

Living in Gurugram or Delhi NCR?

If you prefer face-to-face mentorship and dedicated computer workstations, visit our physical academy in Sector 14, Gurugram.

View Gurugram Classroom →

Online Cohorts Enrolling Across India

Start Learning Digital Marketing with AI from Home

Experience the live teaching methodology first-hand. Attend our upcoming interactive online demo session at zero cost.

Book Free Online Demo Class →Chat on WhatsApp (+91 92170 31899)