Digital Marketing with AI Syllabus. 100% Practical & Campaign-Tested.
From search engines and paid ads to Generative AI workflows, automation pipelines, and GA4 analytics. Every module includes hands-on labs and real campaign exercises.
How the 15 Modules Are Strategically Organized
Our curriculum is built like an agency training program. You advance methodically through five core competence pillars from foundation to client-ready delivery.
Pillar 1: Strategy & Brand Positioning
Understand customer personas, product positioning, and prompt frameworks. Learn to deploy ChatGPT and Claude for market research and content frameworks.
Pillar 2: Organic Search & Discovery
Master modern search mechanics. Optimize for Google search algorithms as well as AI-synthesized answer engines (Google AI Overviews, SearchGPT, Perplexity).
Pillar 3: Paid Performance Advertising
Build and launch live campaigns. Generate visual ad creatives with Midjourney, set up Meta Ads Manager tracking, and manage Google Search & Shopping bids.
Pillar 4: Retention, Funnels & Automation
Design high-converting landing pages, lead nurture sequences, and multi-step automated workflows connecting web forms to CRMs via Make.com.
Pillar 5: Analytics & Capstone Execution
Track every rupee spent with Google Tag Manager and GA4. Build executive reporting dashboards and defend your 4 client-ready capstone portfolios.
4 Verifiable Capstone Portfolios
Graduate with a complete portfolio of live ad campaigns, technical SEO audits, CRM automation scenarios, and GA4 attribution dashboards to present to employers or clients.
Complete 15-Module Lesson Breakdown
Click any module to inspect its core lessons, hands-on lab exercises, practical deliverables, and tools practiced.
Establishes core digital marketing architecture. Learn customer acquisition costs (CAC), lifetime value (LTV), marketing funnel stages (TOFU, MOFU, BOFU), and brand positioning principles before touching ad tools.
Module Lessons & Hands-on Labs:
How modern buyers search, compare, evaluate, and purchase across digital channels.
Understanding CTR, CPC, CPM, CPA, conversion rates, and return on ad spend.
Demystifies Generative AI for marketers. Master prompt engineering frameworks (Persona, Task, Context, Exemplar, Format), context window management, custom GPTs, and multi-model workflow orchestration.
Module Lessons & Hands-on Labs:
Role-based prompting, few-shot examples, chain-of-thought, and iterative prompt refinement.
Building custom assistants with tailored system instructions and uploaded brand guidelines.
Covers on-page SEO, technical SEO crawlability, Core Web Vitals, Schema.org structured data, and the emerging discipline of GEO (Generative Engine Optimization) to ensure visibility in AI-generated search answers.
Module Lessons & Hands-on Labs:
Title tags, meta descriptions, H1-H6 hierarchy, canonicalization, and internal linking structures.
How LLMs parse entities, factual summary extraction, and formatting for AI search citation.
18 Tools & AI Platforms Covered in Class
Learn how modern performance marketers and growth leads orchestrate Generative AI models, ad managers, and automation tools in daily workflows.
ChatGPT Plus (GPT-4o)
Advanced prompt engineering, market research, custom GPT creation, and multi-channel copywriting.
Claude 3.5 Sonnet
Nuanced long-form copy, high-conversion landing page messaging, and structured competitive analysis.
Perplexity AI
Real-time conversational search engine for instant competitor intelligence, citations, and market data.
Google Gemini
Multimodal AI research, Google Workspace integrations, and search trend analysis.
Google Search Console
Official Google indexing performance, crawl error diagnostics, click metrics, and search queries.
Screaming Frog SEO Spider
Desktop website crawler to diagnose broken links, redirect chains, duplicate tags, and missing schema.
Semrush
Competitive search research, keyword gap analysis, backlink audits, and position tracking.
Google Ads Manager
Search, Display, YouTube, and Performance Max ad management with Smart Bidding optimization.
Meta Ads Manager
Facebook and Instagram ad campaigns, Advantage+ shopping, dynamic creative testing, and custom audiences.
Midjourney v6
State-of-the-art AI image generation for commercial product mockups, advertising scenes, and branding.
Canva Pro with Magic Studio
Ad creative composition, conversion badges, social carousels, and typography overlay formatting.
Make.com (Integromat)
Visual no-code automation orchestrating multi-step workflows between forms, webhooks, CRMs, and email.
HubSpot CRM
Inbound lead pipelines, deal tracking, contact segmentation, and sales enablement workflows.
Mailchimp / Klaviyo
Automated email drip sequences, newsletter broadcasts, list hygiene, and open rate optimization.
Google Analytics 4 (GA4)
Event-driven web analytics, user journey tracking, custom conversion events, and funnel exploration.
Google Tag Manager (GTM)
Container management for website tracking tags, custom DataLayer pushes, and pixel triggers.
Google Looker Studio
Interactive visual client reporting dashboards connecting GA4, Google Ads, and Meta Ads data.
Microsoft Clarity / Hotjar
Heatmaps, click maps, and visitor session recordings for conversion rate optimization audits.
4 Capstone Campaigns & Portfolios
Complete verifiable, client-ready projects: launch live ad budgets, audit technical SEO, build no-code CRM automations, and configure GA4 event tracking.
Multi-Channel D2C E-Commerce Campaign & Creative Matrix
A lifestyle e-commerce brand wants to launch a new product collection across India with a test budget. Design audience personas, generate AI visual ad creatives, launch Meta and Google PMax campaigns, and optimize for Target ROAS.
- Customer persona sheet and benefit-driven messaging matrix
- Suite of 6 ad creatives (1:1 and 9:16) generated with Midjourney and Canva
- Meta CBO campaign structure with cold broad and custom audience ad sets
- Live ROAS and CPA performance report with budget scaling recommendations
End-to-End Technical SEO, Content Architecture & GEO Audit
A regional service platform is losing organic traffic and failing to appear in Google AI Overviews. Conduct a complete technical audit, resolve crawl traps, map keyword clusters, implement Schema.org JSON-LD, and optimize for AI search citations.
- Technical SEO crawler audit diagnosing 404s, redirect chains, and missing canonicals
- Keyword research map clustering 150 keywords into topic pillars
- Valid JSON-LD schema bundle (Organization, Course, LocalBusiness, FAQPage)
- Generative Engine Optimization (GEO) content overhaul for target query terms
Automated Inbound Lead Gen & Make.com CRM Pipeline
A high-ticket service agency generates 200+ leads weekly from Google Search and Meta Ads but loses 40% due to slow sales response times. Build an automated lead pipeline routing leads instantly into CRM with WhatsApp and email confirmation.
- Visual Make.com automation scenario parsing web form webhook payloads
- HubSpot CRM pipeline configuration with customized deal stages and properties
- Instant automated WhatsApp confirmation message trigger
- 4-stage automated email drip sequence tailored to lead interest
Full-Funnel GTM Conversion Tracking & Looker Studio Dashboard
A multi-channel marketing team has disconnected analytics and lacks visibility into blended CPA across channels. Configure complete GTM tracking for form submissions and phone calls, link GA4, and build an automated executive dashboard.
- GTM container with custom form submission, WhatsApp click, and call click triggers
- GA4 custom event setup with verified parameters in DebugView
- One-page Executive Looker Studio Dashboard blending Meta, Google, and organic data
- CRO heuristic review using heatmaps to diagnose mobile user friction points
Choose How You Learn This Curriculum
The 15-module curriculum, tool stack, and capstone briefs are identical across both learning modes. Choose the format best suited to your schedule and location.
Interactive Live Video Classes
Join live cohorts from any city in India. Features real-time screen sharing, 2-way audio Q&A, cloud AI labs, and 24-hr recording access.
- ✓Weekend & Weekday Evening Cohorts
- ✓HD Recordings of every session for revision
- ✓Slack & WhatsApp mentor doubt clearing
In-Person Physical Lab Workstations
Attend immersive training at our Sector 14 academy. Features dedicated dual-monitor computers, high-speed fiber internet, and face-to-face mentorship.
- ✓Dedicated lab workstation in every class
- ✓Face-to-face campaign review & live debugging
- ✓Strictly capped at 12–15 students per batch
Attend a Free Demo Class Before You Enroll
Experience our teaching methodology first-hand. Attend an interactive 60-minute masterclass covering live Google & Meta ad setups and AI prompt workflows.