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SSSAM ACADEMY
15 Core Modules • 18 AI Tools & Ad PlatformsLive Online Across IndiaSector 14 Gurugram Classroom

Become a Full-Stack Digital Marketer. Supercharged with AI.

A comprehensive, hands-on training program covering Search, Paid Advertising, Generative AI Automations, and Analytics. Available in Live Online format across India and Classroom format in Sector 14, Gurugram.

15In-Depth Modules
18+AI Marketing Platforms
4Live Capstone Briefs
2 ModesOnline & Gurugram
Practical Training Standard

Evidence-Based Digital Marketing Without Fluff

We focus strictly on verifiable campaign execution, Generative AI efficiency, and measurable performance metrics rather than theoretical lectures.

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Real Ad Budgets & Live Accounts

Set up live Meta Ads Manager and Google Ads search campaigns. Analyze cost per lead, click-through rates, and conversion pixels on live dashboards.

100% Practical Campaign Labs
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AI Workflows Built In

Integrate ChatGPT prompt frameworks, Midjourney visual generation, and Make.com CRM pipelines directly into everyday marketing operations.

Prompt Engineering & GEO Optimization
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Small Mentored Cohorts

Batches capped at 12–15 students to guarantee individual screen audits, personalized portfolio critiques, and direct mentor Q&A in every session.

Zero Mass-Audience Lecture Halls
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Verifiable Portfolio Output

Graduate with 4 full client-ready capstone case studies: complete SEO audit, paid ad ROAS breakdown, CRM automation, and Looker Studio dashboard.

Tangible Proof for Employers & Clients
Tech Stack Mastery

18 Industry-Standard Tools & AI Platforms

Learn how modern performance marketers and growth leads orchestrate Generative AI models, ad managers, and automation tools in daily workflows.

Generative AI & LLMs

ChatGPT Plus (GPT-4o)

Advanced prompt engineering, market research, custom GPT creation, and multi-channel copywriting.

Practical Role:Strategic marketing co-pilot, campaign brainstorming, and persona modeling.
Generative AI & LLMs

Claude 3.5 Sonnet

Nuanced long-form copy, high-conversion landing page messaging, and structured competitive analysis.

Practical Role:Editorial copywriting, tone-of-voice training, and document synthesis.
Generative AI & LLMs

Perplexity AI

Real-time conversational search engine for instant competitor intelligence, citations, and market data.

Practical Role:Market intelligence, real-time citation analysis, and GEO research.
Generative AI & LLMs

Google Gemini

Multimodal AI research, Google Workspace integrations, and search trend analysis.

Practical Role:Multi-modal research, data structuring, and ad copy variation.
SEO & Search Intelligence

Google Search Console

Official Google indexing performance, crawl error diagnostics, click metrics, and search queries.

Practical Role:Technical SEO monitoring, query indexing, and Core Web Vitals checks.
SEO & Search Intelligence

Screaming Frog SEO Spider

Desktop website crawler to diagnose broken links, redirect chains, duplicate tags, and missing schema.

Practical Role:Technical website architecture audits and crawl depth analysis.
SEO & Search Intelligence

Semrush

Competitive search research, keyword gap analysis, backlink audits, and position tracking.

Practical Role:Keyword discovery, competitor benchmarking, and SERP feature mapping.
Paid Search & Social Advertising

Google Ads Manager

Search, Display, YouTube, and Performance Max ad management with Smart Bidding optimization.

Practical Role:High-intent search capture, shopping campaigns, and automated bidding.
Paid Search & Social Advertising

Meta Ads Manager

Facebook and Instagram ad campaigns, Advantage+ shopping, dynamic creative testing, and custom audiences.

Practical Role:Top-of-funnel discovery, dynamic creative testing, and retargeting.
Creative AI & Visual Strategy

Midjourney v6

State-of-the-art AI image generation for commercial product mockups, advertising scenes, and branding.

Practical Role:High-converting ad creative imagery and brand asset generation.
Creative AI & Visual Strategy

Canva Pro with Magic Studio

Ad creative composition, conversion badges, social carousels, and typography overlay formatting.

Practical Role:Rapid banner layout production and multi-format resizing.
Automation, CRM & Email

Make.com (Integromat)

Visual no-code automation orchestrating multi-step workflows between forms, webhooks, CRMs, and email.

Practical Role:Automated lead dispatch, webhook routing, and multi-app sync.
Automation, CRM & Email

HubSpot CRM

Inbound lead pipelines, deal tracking, contact segmentation, and sales enablement workflows.

Practical Role:Lead pipeline management and sales conversion tracking.
Automation, CRM & Email

Mailchimp / Klaviyo

Automated email drip sequences, newsletter broadcasts, list hygiene, and open rate optimization.

Practical Role:Email nurture sequences and lifecycle marketing.
Analytics, Tracking & CRO

Google Analytics 4 (GA4)

Event-driven web analytics, user journey tracking, custom conversion events, and funnel exploration.

Practical Role:Traffic source attribution and user engagement measurement.
Analytics, Tracking & CRO

Google Tag Manager (GTM)

Container management for website tracking tags, custom DataLayer pushes, and pixel triggers.

Practical Role:Deploying Meta Pixel, Google Ads conversion tags, and custom click tracking.
Analytics, Tracking & CRO

Google Looker Studio

Interactive visual client reporting dashboards connecting GA4, Google Ads, and Meta Ads data.

Practical Role:Executive marketing reporting and cross-channel ROAS visualization.
Analytics, Tracking & CRO

Microsoft Clarity / Hotjar

Heatmaps, click maps, and visitor session recordings for conversion rate optimization audits.

Practical Role:Landing page user friction analysis and form abandonment diagnostics.
Practical Syllabus

Comprehensive 15-Module Curriculum

From search engines and paid ads to Generative AI workflows, automation pipelines, and GA4 analytics. Every module includes hands-on labs.

Showing 15 In-Depth Practical Modules
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Establishes core digital marketing architecture. Learn customer acquisition costs (CAC), lifetime value (LTV), marketing funnel stages (TOFU, MOFU, BOFU), and brand positioning principles before touching ad tools.

Tools Practiced:MiroGoogle DocsNotion

Module Lessons & Hands-on Labs:

The Digital Marketing Ecosystem & Consumer Journey

How modern buyers search, compare, evaluate, and purchase across digital channels.

Exercise: Draft a complete customer persona matrix for a B2B SaaS and an Indian D2C brand.
Funnel Economics & Marketing Metrics

Understanding CTR, CPC, CPM, CPA, conversion rates, and return on ad spend.

Exercise: Calculate break-even ROAS and customer lifetime value using a campaign spreadsheet.
Practical Takeaway: A complete customer avatar and full-funnel strategy blueprint ready for campaign execution.

Demystifies Generative AI for marketers. Master prompt engineering frameworks (Persona, Task, Context, Exemplar, Format), context window management, custom GPTs, and multi-model workflow orchestration.

Tools Practiced:ChatGPT PlusClaude 3.5 SonnetPerplexity AIGoogle Gemini

Module Lessons & Hands-on Labs:

Core Prompt Engineering Frameworks for Marketers

Role-based prompting, few-shot examples, chain-of-thought, and iterative prompt refinement.

Exercise: Write reusable prompt templates for market research, ad hooks, and competitor counter-arguments.
Custom GPTs & Research Automation

Building custom assistants with tailored system instructions and uploaded brand guidelines.

Exercise: Build a custom Brand Voice GPT trained on specific product guidelines.
Practical Takeaway: A personal library of verified marketing prompts and a dedicated Custom GPT for automated campaign drafting.

Covers on-page SEO, technical SEO crawlability, Core Web Vitals, Schema.org structured data, and the emerging discipline of GEO (Generative Engine Optimization) to ensure visibility in AI-generated search answers.

Tools Practiced:Google Search ConsoleScreaming FrogSchema GeneratorPerplexity

Module Lessons & Hands-on Labs:

On-Page SEO & Semantic HTML Hierarchy

Title tags, meta descriptions, H1-H6 hierarchy, canonicalization, and internal linking structures.

Exercise: Conduct an on-page audit of a live website and draft optimized metadata and headings.
GEO: Optimizing for Google AI Overviews & LLMs

How LLMs parse entities, factual summary extraction, and formatting for AI search citation.

Exercise: Structure an authoritative FAQ and definition block optimized for AI engine extraction.
Practical Takeaway: A complete technical and on-page SEO audit report with structured JSON-LD schema ready to deploy.
Ready to inspect lesson-by-lesson breakdowns?
Attend a free demo session to see live module walkthroughs with our instructors.
Practical Execution

Hands-On Capstone Campaigns & Portfolios

Complete verifiable, client-ready projects: launch live ad budgets, audit technical SEO, build no-code CRM automations, and configure GA4 event tracking.

Capstone 01
E-Commerce / Consumer GoodsIntermediate

Multi-Channel D2C E-Commerce Campaign & Creative Matrix

A lifestyle e-commerce brand wants to launch a new product collection across India with a test budget. Design audience personas, generate AI visual ad creatives, launch Meta and Google PMax campaigns, and optimize for Target ROAS.

Tools Implemented:
Meta Ads ManagerGoogle AdsMidjourney v6Canva AIGA4
Project Deliverables for Portfolio:
  • Customer persona sheet and benefit-driven messaging matrix
  • Suite of 6 ad creatives (1:1 and 9:16) generated with Midjourney and Canva
  • Meta CBO campaign structure with cold broad and custom audience ad sets
  • Live ROAS and CPA performance report with budget scaling recommendations
Capstone 02
B2B Services / EducationAdvanced

End-to-End Technical SEO, Content Architecture & GEO Audit

A regional service platform is losing organic traffic and failing to appear in Google AI Overviews. Conduct a complete technical audit, resolve crawl traps, map keyword clusters, implement Schema.org JSON-LD, and optimize for AI search citations.

Tools Implemented:
Google Search ConsoleScreaming FrogSemrushSchema.orgPerplexity
Project Deliverables for Portfolio:
  • Technical SEO crawler audit diagnosing 404s, redirect chains, and missing canonicals
  • Keyword research map clustering 150 keywords into topic pillars
  • Valid JSON-LD schema bundle (Organization, Course, LocalBusiness, FAQPage)
  • Generative Engine Optimization (GEO) content overhaul for target query terms
Capstone 03
Professional Services / Real EstateIntermediate

Automated Inbound Lead Gen & Make.com CRM Pipeline

A high-ticket service agency generates 200+ leads weekly from Google Search and Meta Ads but loses 40% due to slow sales response times. Build an automated lead pipeline routing leads instantly into CRM with WhatsApp and email confirmation.

Tools Implemented:
Make.comHubSpot CRMGoogle SheetsMailchimpChatGPT
Project Deliverables for Portfolio:
  • Visual Make.com automation scenario parsing web form webhook payloads
  • HubSpot CRM pipeline configuration with customized deal stages and properties
  • Instant automated WhatsApp confirmation message trigger
  • 4-stage automated email drip sequence tailored to lead interest
Capstone 04
SaaS / Multi-Channel BrandAdvanced

Full-Funnel GTM Conversion Tracking & Looker Studio Dashboard

A multi-channel marketing team has disconnected analytics and lacks visibility into blended CPA across channels. Configure complete GTM tracking for form submissions and phone calls, link GA4, and build an automated executive dashboard.

Tools Implemented:
Google Tag ManagerGoogle Analytics 4Looker StudioMicrosoft Clarity
Project Deliverables for Portfolio:
  • GTM container with custom form submission, WhatsApp click, and call click triggers
  • GA4 custom event setup with verified parameters in DebugView
  • One-page Executive Looker Studio Dashboard blending Meta, Google, and organic data
  • CRO heuristic review using heatmaps to diagnose mobile user friction points
Structured Progression

Your 5-Stage Journey from Fundamentals to AI Mastery

A logical, step-by-step learning roadmap designed by marketing practitioners. You advance from strategic fundamentals to live campaign execution and data attribution.

01
Weeks 1 – 2Foundations & Tool Stack

Marketing Fundamentals & AI Prompt Engineering

Build core marketing acumen before touching tools. Understand customer journeys, value propositions, and master ChatGPT & Claude prompt architectures for marketing workflows.

Customer PersonasValue PropositionChatGPT PlusPrompt Engineering
02
Weeks 3 – 5Search Visibility & AI Engines

Organic Search, Technical SEO & GEO Citations

Dominate traditional Google SERPs and optimize for AI Overviews and Perplexity citations. Master search intent keyword clustering, on-page schema, and technical site audits.

Keyword ClusteringTechnical SEOSchema MarkupGEO & AI Overviews
03
Weeks 6 – 9Paid Customer Acquisition

Paid Performance: Google Ads & Meta Ads Scale

Launch and optimize live ad campaigns with real budgets. Generate high-converting ad visuals with Midjourney, execute Meta A/B testing, and configure Google Search & Shopping ads.

Google Search AdsMeta Ads ManagerMidjourney v6Smart Bidding & ROAS
04
Weeks 10 – 12Conversion Retention & Pipelines

No-Code Marketing Automation & CRM Funnels

Automate lead nurturing and eliminate manual bottlenecks. Build multi-step automation scenarios in Make.com connecting ad leads to WhatsApp API, email workflows, and CRM systems.

Make.com ScenariosWebhooksHubSpot CRMWhatsApp Automation
05
Weeks 13 – 15Data-Driven Growth & Portfolio

GA4 Analytics, Attribution & Live Capstone

Track end-to-end user conversions with Google Tag Manager and GA4. Build executive Looker Studio dashboards and present your capstone campaign portfolio to mentors.

GA4 E-commerceGoogle Tag ManagerLooker StudioCapstone Defense
Dual Learning Funnels

Two Learning Modes. One Comprehensive Curriculum.

Choose between interactive Live Online classes across India or in-person classroom training with physical lab workstations in Sector 14, Gurugram.

Live Online • All IndiaPan-India

Live Online Training (Pan-India)

Interactive, mentor-led live online training accessible across all Indian states and cities. Learn from anywhere with real-time screen sharing, live practical exercises, and recorded session access.

Best Suited For:
  • Graduates and college students anywhere in India
  • Working professionals seeking remote evening/weekend upskilling
  • Entrepreneurs and business owners across Tier 1, 2, and 3 cities
  • Freelancers looking to offer global digital marketing services
Online Learning Experience:
  • Live two-way interactive classes with instant audio/chat doubt clearing
  • Virtual lab sessions practicing real ChatGPT, Midjourney, and Make.com workflows
  • Full recordings of every class available for revision within 24 hours
  • Dedicated digital doubt-clearing sessions with senior mentors
  • Remote capstone project reviews and portfolio feedback
  • Flexible weekend and evening weekday batch schedules
Book a Free Online Demo
Classroom • Sector 14 GurugramSector 14 Center

Classroom Training in Gurugram

Immersive face-to-face classroom training at our dedicated Sector 14 Gurugram academy. Featuring high-speed physical lab workstations, in-person campaign audits, and local cohort networking.

Best Suited For:
  • Gurugram residents and Delhi NCR commuters able to travel to Sector 14
  • Corporate professionals working in DLF Cyber City, Udyog Vihar, and Golf Course Road
  • Students preferring face-to-face classroom discipline over remote study
  • Business founders seeking in-person marketing strategy consultations
Physical Academy Facilities:
  • Dedicated physical workstations with high-speed internet in every classroom
  • Direct, face-to-face campaign review and live ad account audits with mentors
  • Local peer networking and group capstone campaign sprints
  • Physical academy library and offline study room access
  • In-person interview preparation and portfolio mock presentations
  • Weekend masterclass batches and weekday evening fast-track batches
Book Classroom Demo in Gurugram
Looking for Pan-India Online Classes?
Read the dedicated live online training guide, virtual lab setup, and nationwide batch schedules.
Located in Gurugram or Delhi NCR?
Explore center directions, Sector 14 physical computer labs, transit details, and classroom timings.
Zero-Cost Trial Session

Experience Live Digital Marketing with AI Before You Decide

Attend an interactive 60-minute demo class with our senior mentors. Understand how ChatGPT, Midjourney, Google Ads, and Make.com workflows are taught in practice.

  • ✓Live campaign walk-through with real marketing metrics
  • ✓Hands-on Generative AI prompt demonstration
  • ✓Direct Q&A with instructor — no high-pressure sales pitch
  • ✓Choose between Live Online (Pan-India) or Sector 14 Gurugram
Frequently Asked Questions

Everything You Need to Know Before Joining

Transparent answers regarding course eligibility, AI tools covered, offline vs online batch differences, and career mentorship.

Next Cohorts Enrolling Now

Experience the Teaching Quality with a Free Demo Session

Join an upcoming live online masterclass or visit our Sector 14 Gurugram academy. See how modern digital marketing is executed with Generative AI tools before making your decision.